A. Santhakumaran (Santha) is based in Kuala Lumpur, a Digital Transformation and Customer Experience (CX) thought leader, keynote speaker, leader for training events in South East Asia with a total of two decades (20 years) of corporate experience in multiple domains such as property development, telecommunication, international trade exhibition, customer loyalty engagement with local and global organizations. Santha has a decade (10 years) of experience in advising multinational corporations on customer acquisition & engagement strategies, customer insights and building customer-obsessed culture. Santha is a highly sort after Transformation Consultant in South East Asia simply because he understands local culture better than others.
Santha leverages nearly two decades of experience in customer experience, sales & marketing, customer service and building great working teams. His expertise includes Digital Transformation, customer journey mapping, customer experience design, customer experience measurement, design thinking, customer experience maturity and future proofing businesses.
Prior to setting up Atmalink in the year 2008, Santha was the Country Manager for Obelix Networks Sdn Bhd and PT Obelix Indonesia network engineering and solution provider in South East Asia. Santha also has consulted a wide variety of businesses in various industries and has seen how customer experience management have a significant impact on all business success. Santha is now helping businesses and Customer Design professionals to maximize their potential. His ability to enlighten people in customer experience has made him a good sort after customer experience consultant in the region.
Santha has conducted training programs, consulting and coaching for many well-known and reputable organizations in Malaysia, Indonesia and Brunei Darussalam. He has designed, developed as well as conducted learning programs for thousands of executives in numerous multinationals, government-linked as well as business enterprises in the areas relating to customer experience, customer engagement, and sales. Some of his clients are Bank Negara Malaysia, Bank Islam Brunei Darussalam (Brunei), The Empire Hotel and Country Club (Brunei), Bank Simpanan Nasional, Giant Hypermarket, Siemens Malaysia, Suruhanjaya Syarikat Malaysia (SSM), MAA Group, Felda Global Ventures, UMW Group and Pos Malaysia to name a few. Currently, Santha is on a mission in creating awareness and educating corporations on the importance of Customer Experience in the Industry 4.0 era.